LAMJIE creative fan factory ignites vietnam market at ieae ho chi minh 2025
Guangzhou LAMJIE Electronics Manufacturing Co., Ltd., a pioneer in innovative cooling solutions, made a dynamic debut at the Vietnam International Consumer Electronics & Home Appliances Expo (IEAE) from May 29-31, 2025. Showcasing cutting-edge smart fans under its "Creative Fan Factory" brand, LAMJIE captivated Southeast Asian buyers at Ho Chi Minh’s Saigon Exhibition & Convention Center (SECC). This blog captures our strategic expansion into Vietnam—a market fueled by young demographics, booming e-commerce, and surging demand for smart appliances.
Why Vietnam? The market opportunity
Economic momentum: Vietnam’s GDP grew by 6.93% in Q2 2024, with electronics imports from China surging 34.25% YOY. As China’s largest trading partner, Vietnam imported over $92.5 billion in electronics—including high-demand cooling products.
Demographic advantage: 70% of Vietnam’s 100 million population is under 35, driving demand for tech-savvy appliances. Ho Chi Minh City alone houses 12 million residents facing tropical climates where energy-efficient fans are essential.
E-commerce boom: Vietnam’s e-commerce GMV hit $13.8 billion in 2023 (52.9% YOY growth), making it Southeast Asia’s fastest-growing digital market—ideal for LAMJIE’s B2B and B2C strategy.
IEAE expo: Gateway to southeast asia
Scale & influence: Over 15,000 professional buyers and 350+ exhibitors converged at SECC, including top retailers like Central Retail (340+ stores) and Dien May Xanh (700+ outlets).
Strategic participation: LAMJIE leveraged IEAE’s buyer-matchmaking channels. Targeted invitations to FPT Shop (Vietnam’s #1 laptop retailer) and NguyenKim (largest electronics mall) for on-site B2B meetings via the expo’s "Call Center + Direct Mail" system.
Spotlight: LAMJIE’s creative fan factory innovations
At Booth A.F06, LAMJIE unveiled Ultra-Quiet DC Motors: reducing noise to 25 dB while cutting energy use by 60%—critical for urban apartments.
Climate-Adaptive Designs: Humidification + Aroma Diffusers: Addressing Ho Chi Minh’s tropical monsoon climate (85% avg. humidity).
Customization Power: Highlighted OEM/ODM services with live demos of color/material personalization for brands like Sunhouse (60,000 sales points).
Tangible results & Market insights
Lead Generation: 200+ qualified contacts, including 15 distributor agreements and negotiations with 478 local mobile stores.
Competitive edge:
⦁ High airflow efficiency
⦁ Lightweight and portable designs
⦁ Long-lasting battery options (for handheld models)
⦁ Modern aesthetics suitable for home or office
⦁ Brushless DC motors outperformed AC competitors in demo tests
⦁ Professional design team and sales team
⦁ Reliable after-sales service
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About Price and Payment
How are the prices of your fans determined?
Our fan prices are determined based on factors such as order quantity, customization requirements, production costs, and market conditions.
What payment methods are available?
We accept a variety of payment methods, including bank transfers, credit card payments, PayPal, and more to accommodate your financial preferences.
Customized Services
Is there a minimum order quantity for customization?
Minimum order requirements vary based on product type and customization. Please consult our sales team for specific details.
About Logistics and Distribution
Is your logistics and distribution service reliable?
Yes, we collaborate with several well-known logistics companies to ensure the timeliness and reliability of our services, providing you with a satisfactory distribution experience.
About Product Choice
What is the difference between your desktop fans and handheld fans?
Our desktop fans are designed for stable use on a desk, providing consistent airflow, while our handheld fans are portable and easy to carry around. You can choose the product that suits you based on your personal preferences and usage habits.
Feel free to reach out to us
We provide OEM/ODM customization services, brand cooperation and bulk purchasing solutions to ensure quick response and tailor an exclusive cooperation plan for you immediately!
Original designs with silent, portable & futuristic features
Email: yvnatao@lamjiefan.com
WhatsApp: +86 198 6663 0301
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