LAMJIE creative fan factory ignites vietnam market at ieae ho chi minh 2025
Guangzhou LAMJIE Electronics Manufacturing Co., Ltd., a pioneer in innovative cooling solutions, made a dynamic debut at the Vietnam International Consumer Electronics & Home Appliances Expo (IEAE) from May 29-31, 2025. Showcasing cutting-edge smart fans under its "Creative Fan Factory" brand, LAMJIE captivated Southeast Asian buyers at Ho Chi Minh’s Saigon Exhibition & Convention Center (SECC). This blog captures our strategic expansion into Vietnam—a market fueled by young demographics, booming e-commerce, and surging demand for smart appliances.
Why Vietnam? The market opportunity
Economic momentum: Vietnam’s GDP grew by 6.93% in Q2 2024, with electronics imports from China surging 34.25% YOY. As China’s largest trading partner, Vietnam imported over $92.5 billion in electronics—including high-demand cooling products.
Demographic advantage: 70% of Vietnam’s 100 million population is under 35, driving demand for tech-savvy appliances. Ho Chi Minh City alone houses 12 million residents facing tropical climates where energy-efficient fans are essential.
E-commerce boom: Vietnam’s e-commerce GMV hit $13.8 billion in 2023 (52.9% YOY growth), making it Southeast Asia’s fastest-growing digital market—ideal for LAMJIE’s B2B and B2C strategy.
IEAE expo: Gateway to southeast asia
Scale & influence: Over 15,000 professional buyers and 350+ exhibitors converged at SECC, including top retailers like Central Retail (340+ stores) and Dien May Xanh (700+ outlets).
Strategic participation: LAMJIE leveraged IEAE’s buyer-matchmaking channels. Targeted invitations to FPT Shop (Vietnam’s #1 laptop retailer) and NguyenKim (largest electronics mall) for on-site B2B meetings via the expo’s "Call Center + Direct Mail" system.
Spotlight: LAMJIE’s creative fan factory innovations
At Booth A.F06, LAMJIE unveiled Ultra-Quiet DC Motors: reducing noise to 25 dB while cutting energy use by 60%—critical for urban apartments.
Climate-Adaptive Designs: Humidification + Aroma Diffusers: Addressing Ho Chi Minh’s tropical monsoon climate (85% avg. humidity).
Customization Power: Highlighted OEM/ODM services with live demos of color/material personalization for brands like Sunhouse (60,000 sales points).
Tangible results & Market insights
Lead Generation: 200+ qualified contacts, including 15 distributor agreements and negotiations with 478 local mobile stores.
Competitive edge:
⦁ High airflow efficiency
⦁ Lightweight and portable designs
⦁ Long-lasting battery options (for handheld models)
⦁ Modern aesthetics suitable for home or office
⦁ Brushless DC motors outperformed AC competitors in demo tests
⦁ Professional design team and sales team
⦁ Reliable after-sales service
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About Cooperation Process
What support can I get during the cooperation?
During the cooperation period, we will provide you with professional technical support, marketing suggestions, and timely after-sales service.
How to sign a cooperation agreement?
We will provide you with a draft cooperation agreement, which will be signed by both parties after confirmation to ensure the legality and standardization of the cooperation process.
After-Sales Service
What are the working hours of your after-sales support team?
Our after-sales support team is available during standard working hours and will respond to your inquiries and concerns as soon as possible to ensure you receive timely and effective support.
About Solution Suggestions
Can I use your fans at home?
Yes, our fans are designed for convenient home use, allowing you to enjoy comfortable cooling while saving time and energy.
About Logistics and Distribution
Does your product support global logistics and distribution?
Yes, our fans support global logistics and distribution services, ensuring you can receive our products anywhere in the world.
Feel free to reach out to us
We provide OEM/ODM customization services, brand cooperation and bulk purchasing solutions to ensure quick response and tailor an exclusive cooperation plan for you immediately!
Original designs with silent, portable & futuristic features
Email: yvnatao@lamjiefan.com
WhatsApp: +86 198 6663 0301
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