LAMJIE creative fan factory ignites vietnam market at ieae ho chi minh 2025

Why Vietnam? The market opportunity

Economic momentum: Vietnam’s GDP grew by 6.93% in Q2 2024, with electronics imports from China surging 34.25% YOY. As China’s largest trading partner, Vietnam imported over $92.5 billion in electronics—including high-demand cooling products.
Demographic advantage: 70% of Vietnam’s 100 million population is under 35, driving demand for tech-savvy appliances. Ho Chi Minh City alone houses 12 million residents facing tropical climates where energy-efficient fans are essential.
E-commerce boom: Vietnam’s e-commerce GMV hit $13.8 billion in 2023 (52.9% YOY growth), making it Southeast Asia’s fastest-growing digital market—ideal for LAMJIE’s B2B and B2C strategy.

IEAE expo: Gateway to southeast asia

Scale & influence: Over 15,000 professional buyers and 350+ exhibitors converged at SECC, including top retailers like Central Retail (340+ stores) and Dien May Xanh (700+ outlets).

Strategic participation: LAMJIE leveraged IEAE’s buyer-matchmaking channels. Targeted invitations to FPT Shop (Vietnam’s #1 laptop retailer) and NguyenKim (largest electronics mall) for on-site B2B meetings via the expo’s "Call Center + Direct Mail" system.

Spotlight: LAMJIE’s creative fan factory innovations

At Booth A.F06, LAMJIE unveiled Ultra-Quiet DC Motors: reducing noise to 25 dB while cutting energy use by 60%—critical for urban apartments.
Climate-Adaptive Designs: Humidification + Aroma Diffusers: Addressing Ho Chi Minh’s tropical monsoon climate (85% avg. humidity).
Customization Power: Highlighted OEM/ODM services with live demos of color/material personalization for brands like Sunhouse (60,000 sales points).

Tangible results & Market insights

Lead Generation: 200+ qualified contacts, including 15 distributor agreements and negotiations with 478 local mobile stores.

Competitive edge:
⦁ High airflow efficiency
⦁ Lightweight and portable designs
⦁ Long-lasting battery options (for handheld models)
⦁ Modern aesthetics suitable for home or office
⦁ Brushless DC motors outperformed AC competitors in demo tests
⦁ Professional design team and sales team
⦁ Reliable after-sales service